I'm a Senior Product Designer skilled in leading end-to-end product experiences in B2B SaaS and B2C platforms within regulated fintech and healthcare sectors. I leverage AI tools to improve design processes, iterating on ideas, prototyping, and building scalable design systems.
Selected Work
healthcare • design systems • ux strategy
Adapting a Retail Design System for Specialty Pharmacy
I rebuilt a retail system into a clinical-first component library, one that met higher accessibility standards while staying true to the parent brand, then scaled it across patient experiences like New Patient Onboarding and EZ Reorder, increasing patient adoption by 5% after the rebrand.
healthcare • Internal tools • ux/ui design
Modifying a Legacy Inventory Infrastructure to Meet Strict Government Requirements
To comply with the FDA’s Drug Supply Chain Security Act (DSCSA), I redesigned a 20+ year-old, analog inventory system into a modern mobile experience.
poc • AI CODING • ux STRATEGY
A Visual, Social Search Engine for Food Discovery
A proof-of-concept from my time at Israel Tech Challenge, a full-stack bootcamp. I defined the product direction and designed the core experience, from concept through prototype, then used AI tools to bring it to life.
Fintech • b2c onboarding flow • ux strategy & ui
Redesigning ID Verification to Drive Registration & Revenue for a Cryptocurrency Website
A mobile-first redesign of Coinmama's identity verification experience focused on document capture and cross-device continuity. It cut abandonment at the highest-friction point and drove a 14% increase in completed registrations and a 5% increase in first-time buyers within 30 days.
Fintech • b2b saas workflows • ux/ui
Turning Automated Crediting Decisions into Clear, Actionable Processes
Noble’s Policy Builder enables businesses to generate automated creditworthiness decisions, but users lacked visibility into why the system made certain decisions. This flow gave visibility to businesses to understand the crediting decisions and modify lending options on a case-by-case basis.